Samsung and the Samsung Galaxy Tab

The Samsung Group is the Korea’s largest company, and world’s second largest conglomerate by revenue. In these conditions it is very profitable to launch new products as the company is respectable and the customers will show high demand on its products. Anyway, attention should be paid to the products of the competitors. The biggest competitor of Samsung in the aspect of electronic and mobile technologies is Apple Inc..

Samsung Galaxy Tab appeared a bit later than the first iPad. Because of this, Samsung had a chance to make its product even better. For example, a great advantage of the tablets by Samsung is that they support Adobe Flash applications, which is a substantial difference for many tablet users. Another advantage of Samsung which its creators included in the device to male it more popular on the market is a camera, or, to be more precise, two cameras, one 3 megapixel on the back, with a flash, and one 1.3 on the front. The memory storage is bigger. The battery life in Samsung is longer. All these features are aiming at taking the major place on the market and attract as many customers as possible.

To my mind, it was a mistake strategy for Samsung to sell its devices for quite high prices hoping that this would attract the customers that do not trust products on sale or with low prices. Because of this, Samsung had to lower their prices for Galaxy Tab several times after it was launched.

Samsung is targeting specific segments on the consumer and the business markets. Their market consists of consumer and business users who prefer to use a single device for communication, information storage, social networking and entertainment. The most specific targeted segments are professionals, entrepreneurs, medical users and students.